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Synopses & Reviews
This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calitrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world.
The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information.
- This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any size
- It is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridge
- Provides essential information on the way that publicity can be dealt with in small and large offices alike
- Features interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments
About the Author
Table of Contents
Paranoia, Pride, Perspective, Personalitym, Passion, Pop.
Part 1: Is it All About Image?
Part 2: Praxis: Where do PRs fit in?
Publicist Case Studies.
PR ladies, Pegs, Push, Promotion, Prudence, Parlance.
Harriet Hindmarsh, Arup (Laura Iioniemi).
Katy Harris, Foster and Partners (Laura Iioniemi).
Peter Carzasty/Cohn Davis Bigar Communications (Laura Iioniemi).
SHoP Architecture (Laura Iioniemi).
Ocean North (Laura Iioniemi).
Alsop Architects (Laura Iioniemi & David Littlefield).
Project Case Studies.
Prima donnas, Parties, Profile, Practice, Poetics, Patronage.
Grafton New Hall Country House (Laura Iioniemi).
Millennium Bridge (David Littlefield).
World Trade Center (Will Jones with Laura Iioniemi).
Federation Square (Melanie Crick).
Birds Portchmouth Russum Dorma Door Handles (Will Jones).
The Dutch Scene in Architecture (David Littlefield).
What the Media Say.
Press, Picture Editors, Publishing, Print, Politics, Purpose.
Jonathan Glancey, The Guardian (David Littlefield & Laura Iioniemi).
Edwin Heathcote, Financial Times (David Littlefield & Laura Iioniemi).
Robert Ivy, Architectural Record (David Littlefield & Laura Iioniemi).
Paul McGillick, Indesign (David Littlefield & Laura Iioniemi).
Daniela Mecozzi, Abitare (David Littlefield & Laura Iioniemi).
Kenneth Powell, Architectural Writer (David Littlefield & Laura Iioniemi).
Robert Thiemann and Billy Nolan, Frame (David Littlefield & Laura Iioniemi).
Fleur Watson, Monument (David Littlefield & Laura Iioniemi).
Photography (Laura Iioniemi).
Presentation (Laura Iioniemi).
Conclusion (Laura Iioniemi).
Profile, Pretence, Predominance, Preeminence, Pomposity, Power.
Bibliography, General Information and PR Resources.
Photographic Agencies and Photographers.
Contributors, Photo Credits and Acknowledgements.
- Trade Paperback
- Publication date:
- Academy Press
- Series info:
- Architecture in Practice
- 16 mm
- Architecture in Practice
- Series Number:
- Number of Units:
- Copyright Year:
- Series Volume:
- UPC Code:
- ARCHITECTURE / Reference
- General & Introductory Architecture
- Architectural services marketing
- General Architecture
- Mass media and architecture.