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Synopses & Reviews

Publisher Comments

Typo China brings together contemporary posters from China, Hong Kong, and Taiwan. The economic opening of the mainland has awakened interest in the poster as a dynamic medium for visual communication. With growing self-confidence, designers are gaining attention with innovative posters on cultural themes. The frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to make the most invaluable wealth of its own culture of writing. Typo China makes a critical contribution to the discussion of Chinese design production.

Synopsis

FA1/4r die Publikation wurden zeitgenAssische Plakate aus China, Hongkong und Taiwan zusammengetragen, die belegen, dass im Zuge der wirtschaftlichen A-ffnung ein neues Interesse am Plakat erwacht ist. Seine kommerzielle Anwendung unterscheidet sich in China kaum von westlichen Standards. Doch mit wachsendem Selbstbewusstsein machen sich heute Gestalter und Gestalterinnen mit innovativen Plakaten zu kulturellen oder gemeinnA1/4tzigen Themen bemerkbar. Die auffallende HAufigkeit, mit der sie Schrift und Typografie zur Hauptsache des Plakats machen, lAsst auf beeindruckende Weise den Wunsch erkennen, mit dem unschAtzbaren Reichtum der eigenen Schriftkultur am Puls der Zeit zu sein.

Synopsis

The publication brings together contemporary posters from China, Hong Kong, and Taiwan that demonstrate that a new interest in the poster has been awakened as a result of the economic opening of the mainland. The commercial use of the poster in China hardly differs at all from Western standards. Yet with growing self-confidence, designers are also gaining attention with innovative posters on cultural and nonprofit themes. The striking frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to become cutting edge by exploring the invaluable wealth of its own culture of writing.

Synopsis

China’s renewed interest in contemporary poster design

The publication brings together contemporary posters from China, Hong Kong, and Taiwan that demonstrate that a new interest in the poster has been awakened as a result of the economic opening of the mainland. The commercial use of the poster in China hardly differs at all from Western standards. Yet with growing self-confidence, designers are also gaining attention with innovative posters on cultural and nonprofit themes. The striking frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to become cutting edge by exploring the invaluable wealth of its own culture of writing.

Product Details

ISBN:
9783037780787
Binding:
Trade Paperback
Publication date:
01/31/2006
Publisher:
Lars Muller Publishers
Series info:
Poster Collection
Language:
English
Pages:
64
Height:
.40IN
Width:
6.40IN
Thickness:
.26 in.
Series Number:
13
Number of Units:
1
Illustration:
Yes
Series Volume:
13
UPC Code:
9783037780787
Editor:
Zurich Design Museum Poster Collection
Author:
Eva Ludi Kong
Author:
Eva Ludi Kong
Author:
Eva L]di Kong
Author:
Felix Studinka
Author:
Lars Muller Publishers
Author:
Eva L. Kong
Author:
Eva L?di Kong
Subject:
Art-Museums and Collections
Subject:
Architecture-Architects

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